GENERAL ASSEMBLY + SXSW 2019 WORKSHOPS
Join General Assembly and SXSW at the Palmer Event Center for two days of FREE classes on today's hottest tech topics and desired skills. Saturday, March 9 and Sunday, March 10, you'll have access to some of our most popular classes in web development, data science, digital marketing, user experience design, product management, professional development and more. You'll learn new skills from seasoned practitioners and leave with the know-how to meet the next milestone in your professional life.
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
No badge or wristband is required to attend. This session is free community programming in partnership with SXSW. Join the conversation! Use the hash tag #GAatSXSW to stay connected.
Note: Registration does not guarantee entry. Please arrive early to reserve your seat.