12:30 pm
Fri Mar 8

Feminist Rising: Why Brands Must Take a Stand (OFFICIAL)

Four Seasons Hotel Austin
98 San Jacinto Blvd., Austin, TX, 78701
0.73km SW

This is an official event. More info on badges, wristbands & priority access.

Four Seasons

Ballroom AB

98 San Jacinto Blvd.

Speakers

Jennifer DaSilva

Berlin Cameron

Kimberly Jenkins

Parsons School of Design; Pratt Institute

Becca McCharen-Tran

Chromat

Rebecca Minkoff

Rebecca Minkoff

Today’s feminists are unstoppable – raising their voices for equality, diversity and inclusion. Fashion brands are following suit. Rebecca Minkoff has taken initiative with politics, supporting candidate Catalina Cruz, dubbed “the legislative middle finger to Trump” by NY Mag. Architectural swimwear brand Chromat changed the face of the catwalk and advertising, featuring people of all shapes, sizes, abilities and identifiers.

As brands walk on eggshells to be politically correct, these women-led brands are busting through barriers, and agencies like Berlin Cameron and its Girl Brands Do It Better division are facilitating the charge and attracting customers along the way.

Primary Entry: Platinum Badge, Interactive Badge

Secondary Entry: Music Badge, Film Badge

Format: Panel

Event Type: Session

Track: Style & Retail

Level: Intermediate