12:30 pm
Fri Mar 8

Storytelling in Sports: How to Make Good Sh*t (OFFICIAL)

JW Marriott Austin
110 E 2nd Street, Austin, TX, 78701
0.61km W

This is an official event. More info on badges, wristbands & priority access.

JW Marriott

Salon 1-2

110 E 2nd St.

Speakers

Gotham Chopra

Religion Of Sports

Dexton Deboree

Unbanned: The Legend Of AJ1

Kate Fagan

Libby Geist

ESPN

Bill Gates coined the term "content is king" in an essay in which he also wrote about the future of the internet over 20 years ago. Now, content is still king, but good content, meaningful, dynamic and insightful, is increasingly scarce. In sports, we’ve gone from daily refresh (the newspaper) to hourly (SportsCenter) to more news, information and stories than anyone could possibly consume. Given that reality, how do we make sure we're telling the most compelling stories to cut through the noise? We bring together three master storytellers to pick their brains about why they tell the stories and what they do to ensure their vision cuts through the clutter. Hear what they’ve learned about what resonates with people, so that we can all make more of the good stuff that moves people.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge

Format: Panel

Event Type: Session

Track: Sports

Level: Intermediate