This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Ballroom G
500 E Cesar Chavez
Speakers
Jeff Lind
Color Factory
Jason Mastrine
PatronTechnology
Rebecca Throne
Burning Man
Christoper Voss
Brooklyn Museum
Pop-Ups are the fastest growing segment in the consumer space to test innovative concepts and products with an experience driven generation, playing an integral part in connecting people to brands through unique hands on environments. Pop-Up Museums are drawing hundreds of thousands of fans to their attractions annually by marrying music, art, VR and more. We will bring together creators of the most successful (and imitated) Pop-Up Exhibitions in the market today. We will explore:
Creating an emotional journey in 12 rooms or less.
Elements of designing a successful experience (space, location, content)
Marketing tactics to draw attendees and incorporate brand partners
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Experiential Storytelling
Level: Intermediate