This is an official event. More info on badges, wristbands & priority access.
Four Seasons
Ballroom CD
98 San Jacinto Blvd.
Speakers
Katie Rosen Kitchens
FabFitFun
Marni Schapiro
Snap Inc.
There is no question that the retail landscape is evolving. From the vast assortment of products offered by Amazon Prime to smaller, niche brands that go direct to consumers, there is an endless array of options for today’s shopper. Lifestyle membership FabFitFun has built a successful brand providing women with products and services that take the guesswork out of shopping. How did a company that started as an online blog evolve from a newsletter to one of the most successful lifestyle memberships with more than a million subscribers? Co-founder Katie Rosen Kitchens will sit down with Marni Shapiro, Snapchat’s Director of Retail in North Americas to discuss what goes into building a lasting retail brand that consumers love. For FabFitFun this means leveraging a combination of data and consumer insights with a team of expert curators to deliver a truly unique experience that has propelled the company’s growth. For Snapchat that means empowering people to express themselves, live in the moment, learn about the world and have fun together.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Style & Retail
Level: Intermediate