12:30 pm
Sat Mar 9

The Future of Performance Apparel (OFFICIAL)

Four Seasons Hotel Austin
98 San Jacinto Blvd., Austin, TX, 78701
0.73km SW

This is an official event. More info on badges, wristbands & priority access.

Four Seasons

Ballroom CD

98 San Jacinto Blvd.

Speakers

Dr. Chantelle D. Murnaghan, PhD

Lululemon

Through the lens of the 'science of feel' Chantelle Murnaghan, lululemon’s Innovation Manager, will discuss the real life application of 'feel' through the development of the bra category. How does the body inform the development of performance apparel? What is movement management, and how does this allow us to perform to our greatest potential? What is the future of personalization and performance apparel?

Primary Entry: Platinum Badge, Interactive Badge

Secondary Entry: Music Badge, Film Badge

Format: Solo

Event Type: Session

Track: Style & Retail

Level: Intermediate