11:00 am
Sun Mar 10

The Architects are Invading (OFFICIAL)

Four Seasons Hotel Austin
98 San Jacinto Blvd., Austin, TX, 78701
0.73km SW

This is an official event. More info on badges, wristbands & priority access.

Four Seasons

Ballroom CD

98 San Jacinto Blvd.

Speakers

Rene Graham

Renzoe Box

Sid Jatia

Under Armour

Matt Shaw

The Architect's Newspaper

Jenny Wu

LACE by Jenny Wu

When you weren’t looking, architects began invading the style industry. Why are they here, and what can fashion and beauty learn from buildings?

The creative process is one that crosses a variety of cultures, industries and scales. What, then, happens when architects trained to design and think at large scales of urbanism, landscape, and buildings instead tackle fashion and beauty? Here we dive into the minds of three architects and their processes, and show how technologies and techniques utilized across scales and disciplines are bringing new innovations to buildings and body.

From Kanye to Brad Pitt, Bjork to the Obamas, come learn why architects are being sought after for collaborations by celebrities, artists and world leaders alike.

Primary Entry: Platinum Badge, Interactive Badge

Secondary Entry: Music Badge, Film Badge

Format: Panel

Event Type: Session

Track: Style & Retail

Level: Advanced