11:00 am
Sun Mar 10

The Language of Aroma: Designing for Inclusivity (OFFICIAL)

JW Marriott Austin
110 E 2nd Street, Austin, TX, 78701
0.61km W

This is an official event. More info on badges, wristbands & priority access.

JW Marriott

Salon 6

110 E 2nd St.

Speakers

Margaret Price

Microsoft

Ruth Starr

Cooper Hewitt, Smithsonian Design Museum

Lana Sutherland

Tealeaves

Humans can distinguish at least one trillion distinct smells, yet many people find it difficult to precisely describe them. Due to this, the world of aroma has traditionally borrowed its language from the other senses. Designing purely for the visual, however, engenders alienation. The collaborative panel between TEALEAVES, luxury tea blender, Microsoft Inclusive Design, and Cooper Hewitt, Smithsonian Design Museum, will discuss how inclusive design principles can be used to create the language of aroma. The goal is to ultimately enhance the ability to receive information, explore the world, satisfy essential needs and experience joy and wonder through aroma.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge

Secondary Entry: Music Badge, Film Badge

Format: Panel

Event Type: Session

Track: Design

Level: Intermediate