This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional B
101 Red River.
Speakers
Amelia Hall
Snap Inc/Snapchat
Sarah Rabia
TBWA Backslash
Brad Zeff
GIPHY
ka5sh
The absurd and inexplicable have gone from social feeds directly into the boardroom — and back to the feed. Big business and internet culture are colliding like never before: Wendy’s dropped a diss track on Twitter, IKEA made an ASMR ad, and Arby’s + Warby Parker aligned for April Fool’s Day. We call this “Wacko World,” and think it’s one of the biggest creative opportunities today. Attention has become an elusive metric as marketers compete with Drake memes for views once guaranteed with a TV ad. This brave new world of “creative Darwinism” places new stress on marketers — and only the most interesting may survive. TBWA Backslash uncovers the economic impact of speaking meme and 3 strategies for companies, creators and individuals to consider when expressing one’s weirder side.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Beginner
Online: Slides