This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional A
101 Red River.
Speakers
Harmony Leanna Eichsteadt
Worth The Journey
Everyone from solopreneurs to big brands are looking to build and capitalize on the power of community - often without really understanding what the word means. In this session Harmony will discuss why this misunderstanding leads many organizations to focus on the financial ROI of community (a common and costly mistake) and how a deeper understanding can unlock benefits for organizations and their customers way beyond the bottom line.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Focus15
Event Type: Session
Track: Brands & Marketing
Level: Beginner