This is an official event. More info on badges, wristbands & priority access.
Fairmont
Manchester CD
101 Red River.
Speakers
Kendra Bracken-Ferguson
Braintrust CAA-GBG
Jared Feldman
Canvs AI
Michael Shields
Fox Networks Group
Igor Vaks
Creator IQ
Drowning in Data, Starving for Insights: How to leverage the science of Information Architecture to redefine ROI for your brand. Data is everywhere, but the value and usefulness of that data can at times be elusive.
This session will take a deep dive look at the sea of metrics available to brands and what breakthrough brands do when the data isn’t all-inclusive and meeting their needs. The panel experts will discuss how metrics can coexist across the digital and real-world space, what that means, how to decipher which metrics are most valuable and most importantly when it's time to rewrite the rules.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Advanced