This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon E
110 E 2nd St.
Speakers
Chris Berend
CNN
Justin Herz
Warner Bros. Entertainment
Diana Pessin
HBO
Jesse Redniss
Turner/WarnerMedia
For even the most voracious consumers of media, there is an overwhelming amount of choice available for one’s time and attention. CNN, HBO and Warner Bros. have been on the frontlines of competing for mindshare within media and culture, and figuring out what this creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Media & Journalism
Level: Intermediate