This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon AB
110 E 2nd St.
Speakers
Michael Greenblatt
REDSCOUT
Christina Tosi
Milk Bar
In this exclusive interview with baker, dreamer and entrepreneur Christina Tosi, Milk Bar’s founder shares how she transformed her whimsical dessert destination into an internationally recognized icon through the steadfast pursuit of experimentation and creativity. In a discussion led by strategy and design consultancy Redscout, learn how the inventor of Cereal Milk® Soft Serve and Compost Cookies(R) is harnessing the power of brand to expand the Milk Bar empire and disrupt new categories.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: Food
Level: Intermediate