This is an official event. More info on badges, wristbands & priority access.
Westin Austin Downtown
The Gallery Room
310 E 5th ST.
Speakers
Jennifer Passas
Gensler
Lillian Pontius-Goldblatt
Carbone Smolan Agency
In this interactive two-hour workshop we will describe what a business-innovation-based trend practice is, why it is important, and lead a hands-on, step-by-step process on how to create a trend practice for you and your team. The workshop will be broken into three components. In the first component we will explain what trend forecasting is, our methodology, the output and the key ingredients to start a trend practice of your own. For the second component, we will break into smaller groups to engage and put the trend methodology into practice. And finally the third component will be a larger group discussion of each groups' findings and how to put the findings together in a compelling way that is actionable and effective for your business.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Format: Workshop
Event Type: Session
Track: Brands & Marketing
Level: Beginner