This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional A
101 Red River.
Speakers
David Bakula
Nielsen Entertainment
Stacie de Armas
Nielsen
Technology has fundamentally changed the consumer experience, but disproportionately so for Latinx. Latinx have behavioral differences in communication expectations that drive how they inform, & consume content digitally. Latinx are at the center of American trendsetter culture influencing content creation, consumption & distribution trends, such as their influence in Music as seen in the rise in popularity of Latin Music. We examine their behavioral bias toward digital tech & discuss Latin Music's gains as an example of Latinxs influence.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Brands & Marketing
Level: Advanced