This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon D
110 E 2nd St.
Speakers
Christa Carone
Group Nine Media
Tanya Dua
Business Insider
Vikki Neil
Discovery
We’re living in the most distracted age in history. Just when something gets consumers’ interest, a shiny new toy grabs the next second of attention. In a democratized media universe cluttered with crowds of content, how do you create super fans with thumb-stopping loyalty? How do you build obsession for your brands in ways that also build a viable business? Hear from experts at Group Nine Media, home to The Dodo, NowThis, Thrillist and Seeker who have won and retained superfandom. Learn from the global leader in engagement on how to attract an audience that results in 120M social engagements each month and 3B minutes of monthly watch time. Walk away from this session with tips to use right away on how to tell stories that win hearts, minds and the thumb-scrolling stops of a fan base.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Media & Journalism
Level: Advanced