This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon 5
18+
110 E 2nd St.
Speakers
Martha Cotton
Fjord
Empathy is core to the designer’s toolkit. Through empathy, a designer’s creativity is sparked, and the world sees innovation in everything from vacuums to emergency rooms. Enter Design Thinking’s influence on business. In this climate, we see empathy increasingly commoditized and becoming a box-ticking exercise. Are we in danger of design shifting away from genuine human-centeredness? This talk examines the evolution of empathy in design and reclaiming the designer’s role in Design Thinking.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Design
Level: Advanced