This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional C
101 Red River.
Speakers
Alexis Denny
PKD Foundation
Mary Michael
Otsuka America Pharmaceutical Inc
Aaron Strout
W2O Group
Amber Tresca
About IBD
The dawn of the Affordable Care Act has led to a rise in healthcare activism – a shift from patients being passive bystanders to becoming empowered, active players in their healthcare decisions. With this shift, patients expect more on-demand solutions, transparency and tailored patient experiences. They research their options, compare pricing and demand a say in their treatment journey. In this session, we’ll explore how pharma marketing and communications can lead to more informed and responsible patient decisions.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Intermediate