This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional B
101 Red River.
Speakers
Eric Asche
Truth Initiative
Marsha Cooke
VICE Media
Roy Daiany
Ashley Menschner
The Advertising Council
America’s opioid epidemic is impacting our youth and young adults at an alarming rate. It is estimated that more than 2 million Americans will suffer from addiction to prescription or illicit opioids in 2018. The fact is opioid dependence can happen after just 5 days. What role can advertising play to help raise awareness and tackle an issue that’s killing thousands of Americans every year? Come hear from the experts behind truth, one of the largest, most effective youth smoking prevention campaigns, about how they are doing just that. Alongside partners Vice, Google and the Ad Council, you will learn how effective social good campaigns can play a critical role in taking on society’s greatest crises.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Intermediate