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Fairmont
Congressional B
101 Red River.
Speakers
Daniel Goldberg
Frankfurt Kurnit Klein & Selz
Erika Parkins
Estee Lauder Companies Online
Hannah Taylor
Frankfurt Kurnit Klein & Selz
Audrey Wu
Convrg
More than 1.3 billion people use Facebook Messenger. Messenger, Alexa and other virtual assistants allow brands to communicate directly with consumers and deliver highly relevant content. But while virtual assistants offer many benefits, they also create business, legal and ethical challenges. Cambridge Analytica and the GDPR, in particular, added challenges to the landscape in 2018. Please join marketers, developers and legal experts for a discussion on virtual assistants, Big Data and AI.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Intermediate