This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional A
101 Red River.
Speakers
Dr. Deepna Devkar
Dotdash
Science is the discipline of asking the right question. A meaningful question is harder than getting the right answer - the “why” is key. This idea be applied to media; the use of content to ask a question, and science to understand the unbiased responses of millions. It's possible to measure, test and influence consumers’ evolving relationship with tech, you just have to ask the right question. Dr. Deepna Devkar, Head of Data Science at Dotdash and former neuroscientist, evaluates the intersection between data, media, science, and content to optimize business strategy through quality questions. Learn how to use science to formulate questions, how brands can determine strategy through answers they uncover, and easy processes her team has learned to transform your business and bottom line.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Beginner