This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional C
101 Red River.
Speakers
Kelly Abcarian
Nielsen
Paul Donato
The Advertising Research Foundation
Corey Jeffery
Kantar Insights
The explosion of digital and behavioral data and the fragmentation of media has made it essential to create new data measurement techniques. What new data sources are driving their methods and how are these sources impacting their results? What are the pros and cons of data-driven research? What will the future of measurement look like? How is this new data changing media buying and selling? What is the future of media, given the explosion of OTT? Is all this data helping or hurting brands? Leaders of major independent measurement companies will reveal how to tame the flood of data.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Advanced