This is an official event. More info on badges, wristbands & priority access.
Hilton Austin Downtown
Salon F
500 E 4th St.
Speakers
Carla Bailo
Center for Automotive Research
Tim Higgins
The Wall Street Journal
Christoph Schroeder
Mercedes-Benz Research & Development North America
Kay Stepper
BOSCH
All the talk is about self-driving cars, but there should be more attention on self-driving trucks. Google, Uber, Tesla and a host of start-ups have turned their attention to self-driving truck technology for good reason. Self-driving trucks provide a business model that makes sense because the return on investment could happen faster than with self-driving cars. And it has the potential to touch everyday consumers faster than self-driving cars – even those in rural areas. A revolution in goods transportation impacts everyone by reducing costs for products we use every day. The role of truck drivers will transform and the trucking industry won’t be hampered by a driver shortage. All of these potential benefits mean we could see self-driving trucks go mainstream before self-driving cars.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Tech Industry & Enterprise presented by Embraer
Level: Intermediate