02:00 pm
Wed Mar 13

Whose Story Is It To Tell? (OFFICIAL)

Fairmont Austin
101 Red River Street, Austin, TX, 78701
0.50km S

This is an official event. More info on badges, wristbands & priority access.

Fairmont

Congressional B

101 Red River.

Speakers

Diana Deibel

Grand Studio

Tiffany Green

Industria Creative

Anthony Larrisey

Industria Creative

Franklin Parrish

Kaiser Permanente

The U.S. will be minority white by 2045.

Strategic brands celebrate Multiculturalism via powerful campaigns - we’ll applaud those who nailed it, and examine why others didn’t. Perhaps they didn’t ask themselves “Whose story is it to tell?” We’ll define the process for successful Diversity + Inclusion marketing.

The audience will participate in an experiment designed to challenge inherent bias –demonstrating how engagement results from great storytelling fueled by that which makes us unique.

Primary Entry: Platinum Badge, Interactive Badge

Secondary Entry: Music Badge, Film Badge

Format: Panel

Event Type: Session

Track: Brands & Marketing

Level: Intermediate