This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon AB
110 E 2nd St.
Speakers
Jesse Bongiovi
Hampton Water Wine
Noah Rothbaum
The Daily Beast
Jennie Webb
Proximo Spirits
It seems as though a famous actor, musician, athlete or chef introduces a wine or spirits brand nearly every day. And while many of these projects are simply endorsement deals, a few are led by celebrities that do much of the brand-building heavy lifting themselves. Running a company with a famous name, however, isn’t a guarantee of success — and it can be tough to be taken seriously. This panel will investigate the rise of celebrity liquor and feature some of the high-profile entrepreneurs that are making it work.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Beginner