This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional B
101 Red River.
Speakers
Lisa Atia
Backstage Capital
Wadnes Castelly
Mimconnect
Janel Martinez
Ain't I Latina?
Shari Stiell-Quashie
Shuga N' Spice Magazine
It’s not enough to connect with audiences of different cultures through demographics, psychographics, and personas. Multicultural consumers are more nuanced and the media they use requires a deeper connection. Culturally aligned platforms need to understand their audience’s subtleties, speak to them in a way that rings true to their experiences, and serve relevant and convincing content. With a $3.2 trillion dollar spending power, multicultural audiences are setting the tone for media investments, content creation, and marketing efforts. This panel will explore how this audience is changing the media landscape. Learn why culturally aligned platforms and investments matter and how they generate opportunities for content creators and advertisers in underserved markets.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Intermediate