This is an official event. More info on badges, wristbands & priority access.
Hilton Austin Downtown
Salon F
500 E 4th St.
Speakers
Nancy Whiteman
Wana Brands
It’s easy to toss around buzz words, such as micro-dosing, senior demos and luxe-ing the leaf, but what are the deeper cannabis trends that will reveal themselves, engage consumers, change purchasing behaviors and have staying power? In this discussion, Wana Brands Founder & CEO Nancy Whiteman will explore the non-obvious trends in the cannabis industry including how do you get out ahead of where the market is going while still running a profitable business today; and how to spot a real trend and not just marketing hype.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Cannabusiness presented by Leafly
Level: Intermediate