This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 9AB
500 E Cesar Chavez
Speakers
Gustav Käll
Universal Music
Gustav Käll, Head of Esports and Gaming at Universal Music Group (UMG), will give a brief history of the development of the record label industry during the last 10 years and why it has now emerged with a new vision for how music can be used to enhance games and esports. He will use the partnerships between UMG and ESL in 2017 as a starting point to make a few bold predictions about what will happen during the next 5-10 years as games move in the direction of a spectator sport with huge audiences tuning in.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Solo
Event Type: Session
Track: Esports Industry
Level: Beginner