This is an official event. More info on badges, wristbands & priority access.
Hilton Austin Downtown
Salon F
500 E 4th St.
Speakers
Peter Barsoom
Rafael De La Cruz
Universal Brand Ventures
Sumit Mehta
Mazakali
Jeanne Sullivan
ArcView Group
Explore the rise of the modern cannabis consumer and imagine the future of cannabis consumption from the perspectives of a venture capitalist, an investment banker, a brand builder and the candy man. Learn the fundamentals of successful brand execution and understand where metrics may be misleading. Cannabis as an industry is experiencing explosive growth despite many legal and advertising restrictions, and the innovative and adventurous have embraced this dichotomy. The result - an environment like none before it. A unique combination of investment and operational perspectives to go beyond the hype; a must-attend for operators, investors and cannabis-lovers.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Cannabusiness presented by Leafly
Level: Intermediate