02:00 pm
Sat Mar 16

Creating a California Craft Cannabis Brand (OFFICIAL)

Hilton Austin Downtown
500 E. 4th Street, Austin, TX, 78701
0.18km SW

This is an official event. More info on badges, wristbands & priority access.

Hilton Austin Downtown

Salon G

500 E 4th St.

Speakers

Mary Olivar

Greenbelt Capital

Adam Steinberg

Flow Kana

Cody Stross

Northern Emeralds

For years, Humboldt, California cannabis cultivators have set the standards for discerning cannabis consumers, while operating in gray and black markets. Now with the legalization of the adult use market in California, there is the opportunity for these cannabis trail blazers to finally come into a legal and safe market. Projected to exceed $5 Billion in the next year, the California legal cannabis industry is booming, but it is also competitive, laborious, and full of regulatory hurdles. Hear how this producer of top shelf Humboldt cannabis is keeping up, scaling up, and staying ahead of the curve in this challenge but rewarding industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge

Format: Panel

Event Type: Session

Track: Cannabusiness presented by Leafly

Level: Intermediate