Although we’ve worked with BBC Introducing for several years, this year will mark the inaugural SXSW showcase for BBC Music, taking place the evening of Thursday, March 17 at Stubb’s (801 Red River St).
The showcase will be presented by BBC presenters Jo Whiley, Steve Lamacq, and Huw Stephens. The lineup features artists who represent the breadth of genres BBC nurtures and supports.
This bill includes American music icon Loretta Lynn, UK singer-songwriter Jake Bugg, Brooklyn indie-rockers Sunflower Bean, electronic artist Låpsley, and rapper Stormzy. Highlights of the performances will be played across Radio 1, 1Xtra, Radio 2, and 6Music with additional highlights available online.
The BBC Music showcase will be open to Music and Platinum badges, as well as Music and Artist wristbands.
Photo credits (l-r):
Jake Bugg photo by Tom Oxley
Loretta Lynn photo by David McClister
Sunflower Bean photo by Rebekah Campbell
Stromzy photo courtesy of the artist