Violet Crown Trail Pop Up Park
Where: W Hotel, Rainey Street, and REI
When: Tuesday – Thursday March 15-17, starting at 11am daily
Hill Country Conservancy and REI are proudly partnering to bring the Violet Crown Trail Pop Up Park concept to Austin during the week of SXSW.
Austin is famous for many things, one of which is our culture of our citizens getting outdoors and experiencing nature. Our Greenbelt and Zilker Park and many trails are famous destinations and the new 30-mile Violet Crown Trail will soon be the single longest trail system of its kind in the region.
What is a Pop-Up Park?
A temporary destination for guests to rest, recharge and connect with nature. The Violet Crown Trail Pop Up Parks will create an experience will immersing guests into a scene from the Violet Crown Trail itself through a temporary park scene. Guests can enjoy a little recreation with distractions such as corn-hole, complimentary water, kammoks for the ultimate relaxation experience, a cellular device charging station and a little vitamin D compliments of the great outdoors, or a sunglass making station.
Where can you find the VCT Pop Up Park?
Our parks will Pop Up periodically during SXSW in various locations around Austin. Follow the Violet Crown Trail on Facebook or Instagram, or visit hillcountryconservancy.org/pop-up to find out where and when each Pop Up Park will appear!
Prizes you say?
Well of course! Visit all three Pop Up Parks during SXSW, post a photo on Facebook or Instagram using the hashtag #PopUpVCT and you’re instantly eligible to win a YETI cooler filled with local music, VCT swag, and outdoor gear! There will also be daily prizes for folks who check in at the parks, including the much coveted Kammok Roo, the world’s best camping hammock and straps!