KUTX 98.9 and Four Seasons Hotel Austin are partnering again this year to connect music fans to some of the most anticipated artists at the 2017 SXSW Music Conference, including Spoon, Real Estate, Temples and The Black Angels, as well as those poised to break out, such as Maggie Rogers, Middle Kids, OJR and Little Simz.
KUTX 98.9 will air four early morning broadcasts live from the Four Seasons ballroom from 7 to 11 a.m., Wednesday, March 15, through Friday, March 17, and from 8 a.m. to noon, Saturday, March 18.
7 a.m. Asheville, North Carolina Americana quartet River Whyless
8 a.m. Oliver John-Rodgers, aka OJR, who plays a range of styles from indie-folk, blues and Americana to grunge, psychedelia and rock ‘n’ roll
9 a.m. Texas Troubadour Ray Wylie Hubbard
10 a.m. Austin psychedelic rock band The Black Angels
“Spare the Rock Spoil the Child,” which airs from 6-7 pm Sundays on KUTX 98.9, will present family friendly sets between the main-stage acts in the hotel’s Lobby Lounge each day.
The event is open to the public on a first-come, first-served basis. Admission is $10 per adult and $5 per child (ages 10 and under) per day, with all money collected benefiting the Seton Shivers Cancer Center (cash only please). Admission includes a breakfast taco, a granola bar and coffee. The KUTX Live at the Four Seasons – SXSW edition – has raised nearly $200,000 for Seton over the past six years.