This is an official event. More info on badges, wristbands & priority access at do512.com/p/whats-new-for-sxsw-2017.
Antone’s
21+
305 E 5th St
UMG’s afternoon performances showcase artists from across the company’s labels and represent the next generation of global stars, with hit songs on radio and streaming services, worldwide tours and appearances on major late-night TV shows.
12:00PM - 5:00PM
JAMES HERSEY // MONDO COZMO // JACOB BANKS // THE JAPANESE HOUSE // TEI SHI // MAGGIE ROGERS
Bravado announces the launch of their collaboration with Sami Miro at SURPLUS by BRAVADO at South by Southwest® (SXSW®) from March 15- March 17. SURPLUS by BRAVADO will take over the front space of the Music is Universal Showcase at iconic nightclub, Antone's. The retail space will offer SXSW consumers a customizable patch/army jacket shop as well as the first look at limited-edition collections and merchandise.
Bravado, UMG's industry-leading merchandise and brand-management tapped vintage fashion designer/curator Sami Miro to design a curated collection of elevated and deconstructed apparel, inspired by their artists. A rising designer among music and fashion insiders, her designs have been seen on everyone from Selena Gomez, Kendall Jenner, Hailee Steinfeld to Gigi Hadid. Bravado sought out Sami to bring her unique sensibility and vision to the collection, re-imagining the aesthetic for artist apparel for fans of both music and fashion and will celebrate this collaboration Thursday March 16 at an exclusive Bravado X Sami Miro Cocktail party. The Sami Miro collaboration is limited-edition collection comprised of 3 styles of army jackets Sami customized for Bravado artists. It will retail for $300 and be available exclusively at SURPLUS by BRAVADO at the Music is Universal Showcase until it launches on Bravado.com for $400 on March 20.
HOURS:
Wednesday, March 15 11:30am-5pm
Wednesday March 15 8pm-2am
Thursday March 16 12pm-5pm
Thursday March 16 8-10
Friday March 17: 12p-4p
Primary Access: Music Festival Wristband, Artist Wristband, Platinum Badge, Interactive Badge, Film Badge, Music Badge
Event Type: Special Event