From March 7th to 9th, HBO and The American Red Cross invite you to stand with the living in the great war to come.
Join us in Austin for a blood drive and an immersive
experience inspired by iconic characters and
moments from Game of Thrones.
Guests will walk in the steps of those who bled and relive their sacrifices. Those who earn an audience before the Iron Throne will be recognized and rewarded for their bravery.
Will you Bleed For The Throne?
Registering for either option secures your attendance at the Bleed For The Throne experience at SXSW®.