11:00 am
Fri Mar 8

Going into Overtime for the Connected Fan (OFFICIAL)

JW Marriott Austin
110 E 2nd Street, Austin, TX, 78701
0.61km W

This is an official event. More info on badges, wristbands & priority access.

JW Marriott

Salon 1-2

110 E 2nd St.

Speakers

Ahiza Garcia

CNN Business

Gene Miller

Hulu

Ed Romaine

Bleacher Report

Dan Rossomondo

NBA

Over the past 10 years, sports viewing has evolved from the JumboTron to small screens as a new generation of connected fans are interacting with their favorite sports content and teams on their own terms. Today, leagues, brands and tech innovators are expanding those fan relationships - from live-stream apps and personalized viewing experiences to unique sporting events. This panel will examine how digital players, streamers and leagues are feeding the superfan appetite.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge

Format: Panel

Event Type: Session

Track: Sports

Level: Beginner