This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon 6
110 E 2nd St.
Speakers
Tracie Lee
The New York Times
Steve Rosenbaum
socialimpact.media
Baratunde Thurston
Baratunde.com
Ramsi Woodcock
University of Kentucky
Content on the internet has been funded, almost entirely by advertisements. But as programatic placements and a handful of platforms have consumed media dollars, journalism and and storytelling have found themselves facing a funding draught that threatens to push all surviving media to click-bait and listicals. Come explore the design principals of media distribution that is paid for not with commerce, but with actions. A new way to fund content is taking shape, one that connects readers with writers, and builds a new generation of publishers. An ecosystem that value engagement, sharing and dialog over old mass-media metrics.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Design
Level: Intermediate