This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 9ABC
500 E Cesar Chavez
Speakers
Nick Westergaard
Brand Driven Digital
Disruptive technology like Google, Facebook, Instagram, and Snapchat has forever changed the way we communicate. Strong brands with something to say matter now more than ever. However, at a time when we have more tools than ever before, people actually say they understand brands less. This shouldn’t be the case but it is. To stand out in our hyper-connected, distracted, digital world brands have to master the seven dynamics — meaning, structure, story, content, community, clarity, and experience — to build and move a meaningful brand both online and off.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Book reading
Event Type: Session
Track: Brands & Marketing
Level: Intermediate