This is an official event. More info on badges, wristbands & priority access.
Four Seasons
Ballroom AB
98 San Jacinto Blvd.
Speakers
Ann Bradstreet Brown
Bumble and Bumble
Anita Dolce Vita
dapperQ
Christopher Sayasith
Estee Lauder
Dev Seldon
Qwear
The beauty and cosmetics industry has long focused on marketing to a narrow demographic of homogeneous women. However, social media and greater acceptance of non-binary gender identities and gender presentations are challenging the beauty industry to be more diverse and inclusive. Younger generations are abandoning conventional notions of gender and social media platforms are spurring the democratization of beauty that allows for transcending gender-based beauty boundaries and for consumers across the gender spectrum to emerge as the creative directors of their own beauty without corporate brands dictating how they should look. Our panel of queer beauty experts and bloggers will discuss how these changes are are impacting the landscape of the beauty and cosmetics industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style & Retail
Level: Advanced