This is an official event. More info on badges, wristbands & priority access.
Fairmont
Manchester CD
101 Red River.
Speakers
Marcus Byrd
Dos Toros Taqueria
Helena Hounsel
Brandless
Viveka Hulyalkar
Beam Impact Inc
Jessica Santana
New York On Tech
As global consciousness continues to rise, how brands handle social issues is more important than ever. Find out how modern brands are effectively engaging socially conscious Gen Y and Z consumers who want to put their money where their heart is. Studies show that 65% of American youth think that it’s companies, not the government, that can make the biggest positive impact in the world. Is your brand ready? In this session, you’ll hear from brands and influencers in food, tech, and lifestyle about how to authentically integrate social impact that resonates with young audiences.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Intermediate