This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional A
101 Red River.
Speakers
Dan Monheit
Hardhat
Dr. Melissa Weinberg
LifePsych
Accomplished psychologist Dr Mel Weinberg and experienced ad guy Dan Monheit use behavioural economics to explain the magic behind some of the greatest ad campaigns of all time. The session will open with a brief overview of behavioural economics, followed by a deep dive into a range of world class campaigns from the fields of food, booze, tech and sport. Oh, and religion.
Mel and Dan will unpack each campaign, paying specific attention to how they applied the science of decision making to maximise their impact. Mel’s background in psychology, research and neuroscience, together with Dan’s experience across brands, campaigns and sales, combine for a unique and captivating perspective on why the work worked.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Brands & Marketing
Level: Intermediate