This is an official event. More info on badges, wristbands & priority access.
The LINE
Topaz Ballroom 1-2-3
111 E Cesar Chavez
Speakers
Vikrum Aiyer
Postmates
Chris Miller
Ben & Jerry's
Carleen Pickard
Lush Fresh Handmade Cosmetics
Ravi Sunnak
Porter Novelli
A cultural zeitgeist is in motion – one where consumers expect companies to speak out on divisive issues and voice if they are supporting or boycotting in turn. Companies are under the microscope – every move could trigger angst from one consumer segment and praise from another. How can brands navigate the social justice landscape to authentically engage and mitigate backlash?
From Ben & Jerry’s founders arrested at the U.S. Capitol to LUSH’s definitive stance against the death penalty and Postmates’ public repudiation of anti-immigrant policies, join a frank conversation from companies on the front lines engaging around these issues. Panelists will unpack their greatest moments of success as well as stumbling points along the way.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Social & Global Impact presented by The Rockefeller Foundation
Level: Intermediate