This is an official event. More info on badges, wristbands & priority access.
Hilton Austin Downtown
Room 400-402
500 E 4th St.
Speakers
Dirk O Evenson
evenson GmbH
Facing growing pollution and traffic jams, cities are expanding their efforts to achieve a more sustainable and efficient way for people to get around. Biking is considered to be a solution.
Most efforts to increase biking in cities focus on hardware, e.g. infrastructure improvements or bike sharing solutions. While this is an important aspect, it ignores other, human-centric aspects of bike adoption. Investments and initiatives should take into consideration the triggers and inhibitors of peoples’ willingness to use a bike in the city for maximum results.
Taking a behavioral economics study in Berlin and San Diego as a basis, this session will provide recommendations for cities globally on how to make more people ride bikes.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Cities, Government & Politics
Level: Beginner