This is an official event. More info on badges, wristbands & priority access.
Four Seasons
Ballroom CD
98 San Jacinto Blvd.
Speakers
Saray Dugas
Reesa Lake
The Digital Brand Architects
Kendall Sargeant
REVOLVE Clothing
Hilary Sloan
ShopStyle
Ever wonder who’s behind the influencer economy? How much planning, connecting and creativity are needed to create a social image, make sure the right people see it, then inspire them to act? It takes more than influencers themselves to connect content with commerce. Hear directly from the women who create the tools and strategies that are creating the influencer marketing ecosystem. Learn how to identify a “real” influencer, scale your business by choosing the right tools and partners, and assess the value of your campaign before and after — from top leaders in the space.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style & Retail
Level: Intermediate