This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional C
101 Red River.
Speakers
Sara Dietschy
Justina Nixon-Saintil
Verizon Foundation
Rowena Patrick
Ad Council
Francesca Rossi
IBM
Approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in girls' participation in STEM. This panel, featuring women who are ruling the STEM world, will dive into the importance of keeping girls engaged in STEM, the dynamic future of the brand, and re-establishing an emotional connection to rebrand STEM as cool, creative and inspiring and, ultimately, fuel the next generation of women in STEM.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Beginner