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JW Marriott
Salon 1-2
110 E 2nd St.
Speakers
Kathleen Grace
New Form
Jeff Toney
Dude Perfect
John West
Whistle
Young sports fans are consuming content differently from every generation before them. Gen Z is no longer beholden to long, live sports games and commentary from old men in suits. They are re-imagining sports and entertainment media. Learn how to target and reach the Gen Z audience from Jeff Toney, chief business officer of YouTube sensation Dude Perfect, and John West, CEO of Whistle, the sports and entertainment media brand; panel moderated by Kathleen Grace, CEO at digital studio New Form.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner