This is an official event. More info on badges, wristbands & priority access.
Four Seasons
Ballroom AB
98 San Jacinto Blvd.
Speakers
Rachel Arthur
The Current Global
Paul Dillinger
Levi Strauss & Co
Aaron Levant
NTWRK
Ferdinando Verderi
Johannes Leonardo
Trading on scarcity and hype, streetwear is a business on an unstoppable rise, with its poster child, Supreme, estimated to be worth $1bn. But what can we learn from brands with their finger on the pulse of culture? From coveted collabs to department stores releasing ‘drops', everybody wants to satiate this consumer's appetite. Listen to experts from Levi's and Alexander Wang dissect the highly engaged consumer of today, and what makes being culturally-relevant such a successful retail strategy.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style & Retail
Level: Intermediate