This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional B
101 Red River.
Speakers
Amy Moussavi
Snapchat
Zihla Salinas
Engine
Melanie Shreffler
Cassandra
Alphonzo Terrell
HBO
Will social media face the same fate as fast food restaurants, which are ebbing into irrelevance as young consumers’ take their money, mouths, and loyalty to healthier alternatives? In this session, social media professionals and digital marketers will debate the future of their industry considering questions such as: Will young consumers’ digital detox become the next wellness movement? What are platforms’ and marketers’ ethical responsibilities to create “healthy” content? What does “healthy” content look like? How will these factors impact engagement and ROI? Speakers will challenge the evolution of social media and the future of digital marketing as the industry comes under pressure to offer consumers "healthier" options.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Intermediate