This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional C
101 Red River.
Speakers
Juan Alanis
Big Oak Tree Media
Emily McDonald
Walmart
Meagan Michaelis
El Bolillo Bakery
Join us for a journey through U.S. Latino marketing efforts from the dawn of Spanish-language television, through the introduction of the crossover phenomenon of bilingual mediums, to the evolution of modern-day Latino identity, as we discuss what it means to be Latino in 2019 and how non-Latinos can also be a part of the conversation. This is not your typical panel about why Latinos are an important market for business-owners and brands to consider. No preaching to the choir in this session. We are taking a much deeper dive into multicultural relations and holding an in-depth and interactive conversation about the shifting intersectionality of the U.S. Latino experience.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Advanced