This is an official event. More info on badges, wristbands & priority access.
Courtyard Marriott
Rio Grande Ballroom
300 E 4th St.
Speakers
Kate Stone
Novalia
Brands today strive to remove friction from everyday experience to make life better and more efficient. But, in order to create engagement, we actually need friction—that is, memorable experiences that truly engage people with the perfect blend of technology and humanity.
In this session, speakers will discuss how the best human experiences are actually ‘FrictionFUL’, allowing people a deeper, more memorable and valuable experience.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: Brands & Marketing
Level: Intermediate